It's already an organized vote of followers.

The AI master with the most followers wins, not the better or worse image. Number of followers ≒ reputation.

Is there any meaning in such a Haribo contest?

Even if it is meaningful to the management as a customer attraction, is it meaningful to the amateur participants?

I'm at the bottom of the pile, so I won't be evaluated anyway, and I'll be happy if I get coins for participating.