Recent SeaArt Policy Changes Are Damaging User Engagement and Platform Stability

Dear SeaArt Administration,

I hope this message will be read by someone involved in strategic decision-making, because the recent direction of the platform suggests that many decisions are currently being evaluated separately rather than as parts of a larger ecosystem.

Over the past months, several changes have been introduced that are difficult to describe as anything other than harmful both to users and to the long-term health of the platform itself.

1. Limitation of Blue Credit Expiration Periods

This is the most critical mistake among the recent changes.

Previously, blue credits functioned as the platform’s “hard currency” because they did not expire. Users could accumulate them over time for profile customization, premium generation tools, or as a reserve after exhausting stamina.

Because of this, users had a strong motivation to participate in contests, events, and platform activities that rewarded credits.

That motivation has now been largely destroyed.

In addition, many users who previously purchased credits have stopped doing so because unused purchased credits can now simply expire. This creates a situation where users lose resources they already paid for.

If the purpose of introducing expiration limits was to increase sales or stimulate activity, the result appears to be the exact opposite.

2. Severe Reduction of Free Stamina Availability

The reduction of Battle Pass rewards and the replacement of the previous daily reward structure with the current “Lucky Box” system significantly reduced the amount of available free stamina.

This decision was especially poorly timed.

After earlier restrictions and the period of instability caused by inconsistent censorship policies, many users already left the platform. Those who remained were generally the most loyal and adaptable members of the community. After finally adjusting to the new conditions and beginning to create content again, they were met with another wave of limitations — this time directly affecting their ability to generate content.

The consequences are already visible.

High-end video generation models costing more than 1000 credits were already inaccessible for most non-subscribed users. However, mid-level image generation and editing tools such as Nano Banana or GPT Image — despite already having artificially inflated costs on the platform — were at least available for occasional experimentation.

Now even that possibility has effectively disappeared.

As a result:

• users are less motivated to experiment with new models;

• users are less motivated to improve their creative skills;

• users are less likely to purchase subscriptions because they can no longer meaningfully test the advantages beforehand.

This has already begun affecting the overall quality and diversity of platform content.

3. Launching Expensive Events During a Resource Shortage

At the same time these restrictions were introduced, several events requiring high generation costs were launched.

For many users, these events create frustration rather than engagement.

The weak participation levels in such activities are already clearly visible.

4. Declining User Activity Creates Infrastructure Inefficiency

Reduced user activity inevitably leads to underutilized infrastructure.

From a technical and economic standpoint, idle hardware is often more damaging than overloaded hardware because unused capacity does not generate proportional returns.

A creative platform depends on active continuous usage, not only on premium subscriptions.

5. Increased Costs for Outdated Video Models

Older video generation models previously served as an accessible entry point for users interested in exploring video creation features.

After the price increases, even these older tools became difficult to justify economically for regular users.

As a result, many users simply avoid video generation entirely instead of gradually becoming interested in more advanced tools.

6. Increased Costs for AI Character Chats

The cost of interacting with AI characters has also increased significantly.

In addition to direct message price increases, several cheaper or free communication models were replaced with supposedly more advanced models that require substantially higher spending per interaction.

For many users, this change reduced accessibility rather than improving quality.

Taken separately, each of these decisions may appear manageable. Combined together, however, they create a strong impression that the platform is steadily becoming less accessible, less rewarding, and less creator-friendly.

If this direction continues, it may eventually lead to further user decline and transform SeaArt from a large creative ecosystem into a much smaller closed premium-oriented environment.

Such a transformation would likely damage not only community activity, but also the long-term profitability and sustainability of the platform itself.